We had other brand, and stick with Bark & Beyond because number one of course it’s made in Australia and no artificial stuff, two, our 3 picky shih tzu loving it (yes they rejects treats just like their rejects food) last but not least it comes on 1 kg batch which make it practical to order one lump stock:) I personally see the difference. The cartilage are not as dry as others, there’s a fish smells on it as well which are probably why my babies loving it. They only get their “fishy” nutrients from this shark cartilage as they totally not touching other fish products. Every dog’s have a different taste preference, just like us human 🫶🏻, were happy that at least they still get benefits of fishy nutrients from this product.