Pure Life Natural Boost Range is a full range of natural, protein-rich food for kittens and cats of all ages and breeds. Create a varied diet made with sustainably sourced fish, high-protein, nutrient-rich ingredients, full of flavour and free from nasties. Carefully crafted with ingredients that assist with hairball control, reduce odour and support good urinary tract health.

Hairball Control & Odour Management

A specific blend of natural beet and other vegetable fibres help ingested hair pass out in the faeces to reduce the incidence of hairballs. Chicory and yucca help promote a good balance of intestinal bacteria for healthy digestion and less smelly poos!

Immune System Strength

Superfood goodness with vitamins, antioxidants and minerals helps support a strong immune system. We add broccoli, spinach, kale and alfalfa – all as super-good for cats as they are for you!

Urinary Health

A nutritionally balanced formulation with optimum mineral levels helps keep urine concentration & pH levels low for a healthy urinary system.

Healthy Muscles, Joints and Brain

Salmon is a great source of protein and omega-3 fatty acids, which helps strengthen your cat's muscles, maintain their flexibility and reduce inflammation and keeps your cat's brain and coat in tip-top shape.